I was the primary designer and developer for MYTVTOGO, a digital entertainment platform with over 100 networks of free and premium content, Video-On-Demand and live event feeds.
MYTVTOGO reached millions of viewers across more than 100 countries and was deployed across several major content delivery platforms (Website, iOS, Android, ROKU, Apple TV, Amazon Firestick).
DUTIES:
- Build & maintain the website and apps.
- Build and deploy app versions to stores, each adhering to the specifications outlined by their respective content delivery platform.
- Create various types of content for delivery.
- Create branding, marketing and promotional materials.
- Study analytics to make calculated decisions about platform changes.
SOFTWARES:
Configured various types of softwares to build the platform:
- Hot & cold storage
- Hosting environments
- Content management systems (CMS’s)
- Network programming
- Video playout
- Analytical software
- Design software
- Marketing software
- Paywall software
BRANDING:
Created all branding materials, including:
- Company Logos
- Brand Colours
- Slogans
- Style Guide
- Presentation Decks
DESIGN:
Created all visual materials, including:
- Graphics
- Photos
- Network Logos
- Featured Images
- Advertisements
DEVELOPMENT:
Developed the following:
- UI/UX interfaces and components
- Responsive design
- Configure user flowcharts
- Deploy new builds to app stores
- Configure paywalls for premium content
- Configure Single Sign-On (SSO) functionality
MARKETING:
Created all marketing materials, including:
- Email campaign graphics
- Social Media ads
- Promotional commercials
- Commercials for customers
- Interstitial content
- Bumpers
SCREENSHOTS:
